Marketing manager salary in Uzbekistan (2026)
Marketing managers and internet marketers are offered a median of about 10.6 million som per month in Uzbekistan (hh.uz, January 2026), and the role was roughly 1.9% of all vacancies in January 2026. It dropped out of the ten most-advertised jobs in February, displaced by office manager, so January is the last month with a published median for it. You will see much higher averages quoted elsewhere — one aggregator reports about 17.4 million — but that is a mean drawn from only 129 listings with a maximum of 60 million, so a few head-of-marketing roles pull it far above what a marketing manager is actually offered. The median is the number to trust here.
What marketing managers are paid
The median offered salary is about 10.6 million som per month (hh.uz, January 2026) — comfortably above the national average wage of 7.09 million, and about 15% above an SMM manager (roughly 9.2 million). Entry-level internet-marketing listings start from around 3.5 million.
It is worth understanding why published figures disagree so sharply for this job. A second aggregator reports an average of about 17.4 million, but that average comes from 129 listings spanning 4 to 60 million. A keyword search for “маркетолог” catches heads of marketing and commercial directors alongside ordinary marketing managers, and a mean over that mix says more about the outliers than about the job. That does not make the 60 million ceiling fictional — senior marketing leadership genuinely reaches it — but it is not what the role is typically offered.
What moves a marketing manager’s pay
- owning a real advertising budget, and being measured on revenue rather than activity
- performance and analytics skills — paid channels, attribution, reporting
- seniority: the gap between a marketing manager and a head of marketing is the widest in this field
- industry — fintech, e-commerce and telecom pay above retail and services
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How much does a marketing manager earn in Uzbekistan?
The median offered salary is about 10.6 million som per month (hh.uz, January 2026), against a national average wage of 7.09 million. Entry-level internet-marketing roles start from around 3.5 million.
Why do some sources say marketing pays 17 million?
Because that is an average, not a median, taken from a small set of listings that runs up to 60 million. A few head-of-marketing roles pull the mean far above what a marketing manager is typically offered — the median of about 10.6 million is the more representative figure.
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